I spent a whole sem listening and talking about the imortance of New Social Media. We talked about different tools and had a hands-on approach of how it works. It’s really fun to shoot video and record voices for viralsm, somehow it got me thinking, “Was I really doing things right?”
I once again found myself pushing the use of NSM to build online presence and to save up on the budget. I knew how to start it. Yes, I was trained but it still difficult to get out of a pitt where a lot seems to buy it yet leave all the work for you to do. The simple question–HOW?
I shared and taught and acquired and learned. It was a win-win situation. It was fun. And on my own, i tried to look for other fun stuff to help me. Luckily, I found a site that I deemed useful especially that I am on a marketing dilemma at the moment.
Yeah, it’s NSM. Again. Why am I not surprised. Haha.
So here it is, I found tips on how social media can help market small businesses. It’s good, very ineteresting.
Here’s preview of what you’ll see:
1. Facebook
2. Twitter
3. Company Blog
4. LinkedIn
5. Participate on Other Blogs
6. Mobile Social Networks and Other Local Strategies
7. Comments and Suggestions About Your Company
8. Multimedia
9. Maintain Brand Consistency
10. Leverage Combinations of Social Media Tools
You’ve probably heard of all these things. Yeah, marketing online. Don’t you think onnline marketing with the use of NSM is brilliant!
The Internet is not something that needs to be talked about. It is not something that has just become a trend that would eventually die out of popularity. It is a necessity. It has become an essential touch point to everyone.
Just this morning, I had the privilege to hear Mr Paolo Pangan of Yehey Corporation give a talk on this essential medium (the Internet) that has gotten in touch with everyone. Had this really been a shock? Well, not really.
Look, even our trusty old Merriam-Webster has illustrated uses of the Internet!
Here are some interesting facts about Filipinos as regards this Apocalypse (click on my previous post: My Experience of the Apocalypse):
There are 31 billion searches in Google every month.
There is a 33% penetration rate out of the 28 million Pinoys using the Internet
The young and the rich are the most avid users of the Internet, but wait, there’s more to this…
Classes D & E form 60% of Internet users in the Philippines (surprising, huh?)
Instant messaging (IM) is the most common use of the Internet in our country
Social networking sites (nodes tied by some sort of connection among the users) are very much active and is a key online activity
Blogs are becoming more and more popular and active in this age of new social media
SO, WHAT’S THE POINT?
With the advent of New Social Media (NSM), different industries now have the opportunity to work their brands on the online ecosystem. It would deliver more interaction between manufacturers and their clients and have this strong relationship that would rival even those of lovers that you know!
These brands are now listening more to their consumers to give them what they really need. And by accommodating the comments and suggestions, consumers are now given the chance to articulate their necessities and preferences. With this, consumers in some way are included in the decision-making of manufacturers. The result: satisfaction and good manufacturer-customer relationship.
Just look at how your chosen brands are making ways on how to connect to you. Say for instance a clothing company or a body soap product are asking you how you want their products to be through surveys, focus group discussions (FGDs), and what have you. By taking to consideration what you, their most loyal customer, want, there is better product output addressed to your needs.
For more information you can contact Mr Paolo Pangan at:
Email: Paolo.pangan@teamyehey.com
Twitter: paopangan
Mobile: 0917.8687440
As I was waiting in line last Friday afternoon, different thoughts run through my head.
“Will this be a different film?”
“Urgh, subtitles!”
“Is this worth my choice?”
Fair enough, these thoughts had been pacified and the regard of me starting up a workload of papers and readings have gone down the drain. Definitely, the film was different, worth watching, plus, reading the subtitles is an ease, haha!
Kærlighed på film (Just Another Love Story) is a Danish thriller that left me open-mouthed and staring intently at the screen. It revolved around a crime scene photographer who indirectly caused and contributed drama, and got involved in a web of misunderstandings and insanity.
I must admit I presupposed, yet my intuition failed me.
This film is part of the Cine Europa Film Festival (now on its 12th year). Screening runs from September 11 to 20, 2009 at the Shang Cineplex, Cinema 1, Shangri-la Plaza Mall, Mandaluyong City.
And the best part is, admission is FREE!!! Plus, you get a chance to win a trip to Europe just by watching and supporting the films. All you need to do is fill out survey forms after every film and the chance to win fun prizes is yours!
Eh-eh-eh-eh-eh-eh-eh “to anyone” (2NE1)… It’s funny how the Korean culture has fast become a trend, so-to-speak, to a lot of people, and literally, anyone. The Korean way of life, especially here in the Philippines, has rapidly influenced Filipinos’ practices.
As a child, I got to witness and experience a bit of the Korean life. Downtown Makati never failed to give me a glimpse of how Koreans are. They have slowly invaded barangays and turned the once barren houses and lots into a place where commerce flourished.
Korean couples strolled around parks while the little ones were tailed along by their yayas as they played as if it were their last. The once Filipino-owned stores flooded by Koreans have become Korean-owned commercial centers that cater to their needs.
Yet, this was just the beginning of my reality. As I have come of age, I became more exposed to Korean culture—education, food, fashion and beauty, and entertainment and music.
Education
Call centers around the metro are very much active at present. Agents looking sleek in their thought-out work wear can be spotted smoking cigarettes while having their midnight break. Sure, this is just but a norm to nocturnes but during the day, a different pack could be seen.
Students, fresh grads, and even professionals fill up streets, offices, and homes for another job. They take time to teach (part-time or full-time) Koreans basic written and conversational English.
It might not be a shock that a lot Koreans are studying in the Philippines because of economic reasons. And to prepare for this, Koreans hire tutors to make sure that they are equipped and ready for battle in our schools and universities.
Food
Nothing beats the Filipino cuisine. Who wouldn’t love the way it titillates our taste buds for a very indulging, satisfying, and placating experience? It delights a wide variety of preferences and cravings—sweet, sour, salty, bitter, and spicy.
Korean noodles
The Bicol Express is a very inviting dish that satisfies the spicy tongue with its milky and zesty combination. And for the more adventurous types, they go for nothing else but chilis.
Pinoy version
This is where Korean cuisine starts to entice Filipinos and other nationalities alike. Their famous Kimchi (a spicy side dish of fermented mixed vegetables usually served at every meal), has become the standard for most enthusiasts of spicy dishes. Spicy instant noodles became in demand thanks to this (watch this for a fun video on spicy Korean noodles: http://www.youtube.com/watch?v=b-GrkDtVwXs), and even some of our local instant noodles have localized it by launching a Kimchi-flavored variant.
Fashion and Beauty
Korean fashion
Britney Spears wore it in her first music video—“Hit me baby one more time!” Indeed, Koreans have already influenced the world of fashion long before I had the chance to experiment on what would look good on me.
Many would envision a typical Korean wearing colorful tops, tiny skirts, stripped leggings or knee socks and whimsical sneakers. Not to mention they are obsessed to have fair radiant skin (Snow White Syndrome; check this out: http://zofona.com/korean-society.html) and the perfect hair to match it.
Entertainment and Music
Back in high school, F4 (Flower Four) was so popular, but now Korea-novelas have conquered our local TV stations! Even other Korean films (forgive me, I can’t remember the titles) are out there in our trusty old Quiapo.
Stories of different sorts with a love story theme could be found almost everywhere where DVDs are sold. Filipinos are just so entertained and amused that some would have pins, pictures, mugs or what-have-you of their Korean idols.
The music industry also came in shock with the influx of Korean music as it too became a hit in our country. K-pop was embraced in our country as well thanks to the internet! Songs of Wonder Girls, Cassiopeia, Super Junior, 2NE1, and the like became hits in many parts of the Philippines
Even Sandara Park (a member of 2NE1) became very popular in the Philippines with her love teams and countless advertisements, gigs, and movies. It took her a year or so before she decided to go back to Korea and start anew.
Before I started my career (sort of) in singing, there wasn’t really anything that I have planned to happen. As I entered the university, I just checked out some orgs that I deemed perfect. I auditioned here and there until I landed on the firm ground of the University of the Philippines Manila Chorale. Like everyone else, I started as a trainee and after a year, found myself bearing the title of a member.
As months passed and as I became more and more busy, my mother, yet another of her random thoughts and moments, popped the question of why I still stay with the Chorale. I thought… and thought… and thought, then got it. It was because of my passion. I love to perform and sing (conditional thought). Nonetheless, this passion roots from my volunteerism. I felt that I have it. I felt that I can do it. I felt that I have something to contribute to the group. It is an active contribution to the group, to the university, and to the country.
The Dynamics of the Music
Just like many other industries, choral music also has its forums. These forums talk about the nitty-gritty of the music and even the glaring surface properties. A lot of enthusiasts give suggestions as to how the music is to be sung. They give tips on how and where to crescendo and decrescendo to evoke the feeling called for by the music. Others give tips on how to approach and attack the music as well. These all give the choir and enthusiasts needed information to troubleshoot a song in case an emergency arises. For starters, these forums are good avenues for learning and interpreting a specific kind of music. Texts aside, video or music recordings per se give enthusiasts a feel of how the music should be.
Looking For the Perfect Choir
With contributions through comments and suggestions of a rendered song, enthusiasts and talent-hunters could easily pin point a budding choir. At the same time, links could also redirect enthusiasts and talent-hunters to a choir of high caliber. These posts of recordings, comments and suggestions become a great marketing tool for choirs because it taps a wide range of audience by giving them second-hand experience of their performances.
Knowing Your Place in a Choir
Other forums of choirs also have the indispensible gossip posted. This gives the viewer a peek of what occurred in the group. Certainly, this is very excruciating to those involved and entertaining to those reading the posts. Needless to say, these posts of “daily choral gossip” offer lessons and tips on how to act and what to observe in the group. Well, in this case, it is true that one’s trash could be another’s treasure!
Singing To the World For Free
For most choirs, financing is quite a thing of bother. Choral groups usually greatly depend on sponsors to finance their operations. However, singing to the world of their existence and greatness, with the use of the Internet, offers them minimal costing to almost nothing. Posts of enthusiasts easily spread like a raging fire giving life to a choir’s existence.
The Art in Music
Of course, nothing beats the grand entrance of an elegantly and perfectly dressed choir donning pieces from local and even international designers. With its collaboration with these designers, the choir not only becomes a feast to the ears, but to the eyes as well. With these costumes, choirs introduce and showcase the talent of a chosen designer and drive him/her to stardom alongside the winning-moment of the choir.
Singing Together As A Group
During choral festivals , different choirs from all over the globe are invited to perform and entertain an audience. Organizers carefully pick choirs that tickle the fancy of audiences. Prior knowledge of powerhouses in the music industry gives organizers a hint as to how an event would flow and be carried out. The chosen choirs then engage to these festivals by performing and rendering their music. The choirs take the burden of entertaining and performing. This cuts the production process and lowers the spending costs of organizers and other host choirs.
Being in a choir is really something. It is a responsibility. It is a challenge. The passion to perform and sing gives way for many great opportunities for the choir. One member’s volunteerism, when combined with other members’ volunteerism, could bring the choir to great heights. It is a contribution given to the group and to the country.
I now invite you to join the ride of being a chorister and making your humble contribution the star!
A week-long extension was enough to keep us anxious and ecstatic on how our video blogs would turn out. It’s funny how, after watching all the video blogs, almost all of us used the Internet to represent new social media. I really enjoyed the different perspectives and angles presented by the different groups to show the advantages and disadvantages of new social media.
Indeed, there is no doubt that with the help of new social media, everything could be done easier and faster. What was most interesting was how these different media could fit the wants and needs of people.
Plug It into the Convenience Outlet
With the advent of new social media, people’s way of reaching out with one another shifted to another level. It was quicker and more advanced. As I see it, the more the medium is used, the more the target audience gets hooked and influences to go for the offered service or product. Since there is a medium tailor-fit for a need, there is less effort of pushing too hard just to get results. Now, it could be done without breaking a sweat and still getting the bait. Unlike its predecessors, new social media offers a variety of channels to get the target audience.
The Octopus Socket for Efficiency
As mentioned, new social media could offer more. It for me is very much engaging since one could easily use a different type of medium if the one used seems to bore the target audience. It really is amazing how I still see different products and services even if I log off from an application from the net. There still are music blogs, photo and video sharing, product reviews, and even through games, that I see the products and services once more. Without being stuck to one, I can freely go to another application and still be tapped by the products and services. It just really gone far from the usual print that just stays put where it was posted or hung.
The Live Wire Is Not That Dangerous After All
Live wires are in itself dangerous. It could hurt you. It could kill you. But really, it saves you. Without exposure, we seem to be cut off from the world. Likewise, the Internet could kill an industry if it continues to have its own way. However, picking up and going with the flow of this live wire even saves thriving industries to boom unexpectedly. Since the Internet reaches a multitude of people, it will definitely bring along an effect better than just by relying on traditional media.
Well, the use of the Internet in our video blogs wasn’t funny after all. With all these benefits it can offer, I think we’re now talking serious business here.
Up until now, I still am feeling the effects of screaming relentlessly just for the missing letter to come out. The quiz was really something, what a fun experience!
The activity was a good way for me to keep my brain working again and run through my mind all that I can squeeze out from reading Wikinomics. The discussion did more justice just when questions came.
Sing a Song Pinoy
I was really into how businesses are now working their way into the global scene and making their mark. This paradigm shift from the traditional ways of marketing products, services, and knowledge indeed helped companies get to where they are now. But what really had me thinking was how a seemingly stagnant industry sells itself locally after being well appreciated internationally.
I am talking about the music industry, specifically chorale music. I have witnessed the difference of how audiences accept and reject chorale music both here in the Philippines and in Europe. I believe that chorale music here in the Philippines is a striving industry as compared to Europe where people of all ages appreciate it. I just don’t know why this has been the trend. I do believe the industry has been “open” and have been “peering” and “sharing” to improve the craft, yet why does it remain the same?
There is no problem with the choirs that travel abroad and try their luck their. These choirs are well accepted and appreciated in foreign lands but as the choirs go back to their homeland, what they experience from the local audience is far more different from that abroad. Acting globally has indeed elevated choirs to a different experience but the local scene still has a different take on things.
But Why?
Is this because of the difference in culture? Does culture still determine this? Well, maybe. But why is that pop music is very much accepted?
Or is it also because of the way it is marketed? I, for one do believe that choirs are having a hard time and exhausting their efforts marketing themselves to different audiences. But still, there is little response from the majority of Filipinos.
Or is it money? Is it because pop music is readily available for people at a much cheaper price? As how I see it, people can now download things from the net easily. Even expensive concerts are full to the brim. Well, this is the trend and I don’t know why the well-off are the more appreciative of these things.
Help Me Dear Net
I know that the Wiki-principle have worked well for big companies, but for industries that are striving here in the Philippines like for choristers, in spite of being successful internationally, what they do on the global scene seems to not work locally. I don’t know what Europe has that the Philippines don’t that choirs are not much on the scene yet. But maybe technology, especially the Net, would also influence Filipinos as how Europeans live out their culture.
“Some guys wear a suit every day; others wear a suit just once a year. If you put on a suit once a year, you’ll want the most flexible, go-with-anything type; if you put on a suit everyday, not only will you want different suits, you’ll want different types of suits, for different seasons, different occasions or just different dandy moods…” –Carson Kressley, Queer Eye for the Straight Guy
I was so thrilled and amazed to have bumped into this as I was going through the book just the other night! True enough, if you use a certain type of garment regularly, you’ll opt for different alternatives to minimize abuse of the garment. And if you have a suit, you have to avoid breaking the suit when wearing it to keep the shade from being uneven due to fading of the one most frequently used.
The same goes with the evolution of communication. During the peak of Broadcasting, experts thought that it was the best tool to lure in consumers to buy or use their products and services. They thought that they only have one audience and they reduced it into one. This wasn’t really effective because they didn’t identify their prospects, which means that the money they’ve invested wasn’t well spent. They lacked the next step of engaging their audience to their products and services.
As globalization made its way to existence, more people became more eager to engage and interact with others who they share the same interest with. With this, the Broadband approach was left behind because it hindered consumers to speak their minds. They were not given a choice. They were limited to what was offered to them. This, I think, was brought about by the advent of the Internet. Still not all consumers were engaged because not all of them have access to the Internet. Yes, they wanted to speak their minds but they are deprived of Internet access for them to be heard. This is happening in the Philippines because, as said, not all have Internet access. Most are still unaware of what they could do to change the broadband culture of the publishers and make it more customized to the needs of the public. Thus, the Interactive approach is what we experience at this time.
Take for instance the suit, yes, a man may want to try and own different types, but because of financial constraints, he is limited to two or three or even one at most. Because of that, he only buys what he could afford—that of which he engages to—and for the others that he wants, he keeps to himself because the suit that he may want, tailor-made for instance, is pricier than the RTWs. Although there are also other types of suits, only those who can really and easily afford it have a say on what is to be made and sold to the market. So the interaction that comes out is the similarity between the staples of those who can afford (excluding the tailor-made) and what those in the lower stratum buy.
The Social Media hasn’t worked here yet, again, because of financial constraints to access the medium for them to be heard. It is because there will and there still will be the passive audience—due to deprivation of having access to the source—that would not contribute to revenue production. Although some could break the cycle, still many are chained to be inactive because of their lack of resources and knowledge of the products and services offered.
It really is fun to change into different types of suits everyday—it would showcase your taste, stature and status in life. However, if you do have the taste but lack the resources to own it, it wouldn’t be fun, right? You’d be stuck with what you have because of your constraints. Just like communication evolution, I think that evolution would happen if resources and knowledge of the products and services were readily available for all. Considering this, something wouldn’t evolve if something would be missing in it.
Beep-beep. Okay, back to my old school days when I was still very young, crying along the corridors when my mother came in late to fetch me up until I was in fifth grade (circa 1999). I could still remember how I was eager to try what some of my classmates call “the Internet”. I know, I know… ‘lil kid trying to fit in and trying what’s in. Hmm, sounds familiar? Haha. But seriously, I was really wondering what I could do with it and/or the other way around.
I was somehow deprived the use of the Internet up until I was in grade 6—only here did we have a computer and if the net was down, I could already go out on my own to visit the net café. I found it really helpful especially when we were asked to research on tidbits of information that we were supposed to look for in the library. It was fun, it was easy, but the hardest part was to sort out all the facts because of information overload. But the best part, or maybe the sad thing was that our teachers didn’t care. All along they thought that we were these diligent pupils following what they have ordered us. Back then, we thought that the teachers haven’t discovered the Internet yet or maybe are just plain scared to try it out. True enough, both options were their reasons.
As I grew, I saw how the Internet was becoming more of help to the people around me. I hear the older batches in our school talking about the porn site that they have just discovered. Back then, before the reign of the Internet, it was only my cousins who I see sneaking and trading VHS tapes for their porn. Another is the way some of my mother’s friends trying to talk their clients into buy their products or holding meetings through conferences on YM and seeing each other with webcams. Before this, they were all busy calling up random people referred by their friends and going crazy with their schedules trying to fit in as much clients they could accommodate for the day. Also, we discovered how most companies; SSS for instance, are using the intranet to minimize paper use and to hasten the flow of information in their workplace. Back then, SSS was all about using reams and reams of paper for their info dissemination.
On a global scale, big companies are using the Internet to connect with one another. Companies can reach out to their clients and prospects without having to advertise their product. I think that this strategy is effective for them to be known and to sell their products like pancakes. And come to think of it, this is also a way for them to gauge whether the product has become a hit and to know what they can do to make it a hit.
Oh, before I forget, I just remembered the Golden Straight Jacket that Thomas Friedman talked about in his book—The Lexus and The Olive Tree, thank you to Sir Bern! At present, the Golden Straight Jacket here is the way companies bend the rules in their trade by advancing to the use of the Internet to be on top of the game. This breakthrough is a wise use of technology for one, information gets around quickly on the net and second, the Internet is fun, interesting and engaging. People would definitely want to come out of their shells and try something new that is offered to them.
So there… talk about net apocalypse, huh? Even we have upgraded to blogs for our academics. Haha. It’s fun though, something new and applying what we have learned. Well, maybe for now I’ll limit myself to this and leave all the binary language and what have they to the computer guy. ‘Til then!
